Chairman's New Year Message

 

THE NEXT GENERATION SUNWAY

As we come to a close of what has been a remarkable decade for us here at Sunway, let us celebrate the exciting developments that made not only national headlines but international headlines as well.

* Launch of Jeffrey Cheah Foundation
* Launch of Sunway REIT, at RM 2.6 billion, the largest IPO in Malaysia

Recently, we have proposed to merge our two Main board listed companies, Sunway Holdings Berhad and Sunway City Berhad, towards a market capitalization of over RM 3.5 billion. This is a strategic decision that will indeed revolutionize the way we work in three major ways : size, synergy and branding.

In terms of size, we will be worth more than RM 3.3 billion in revenue and over RM8 billion in assets. This means we can approach the domestic and international market with renewed vigour, enabling us to bid for projects with higher value. The merger will improve Sunway’s organizational efficiency in leaps and bounds and provide us with the momentum to achieve growth and economies of scale.

In terms of synergy, we can now fully leverage on the combined expertise of Sunway Holdings and Sunway City – the first having a large footprint internationally in emerging markets, the second, having a strong premium in the property development arena. Combined, we will have the strength of our presence in 12 high growth markets around the world with the reach of 3 billion people.

In terms of branding, we can now consolidate, through one single organization, better innovations to serve the needs of our communities. The heightened productivity and efficiency that we will achieve in the organization will translate to more opportunities to create more innovations that will create better value for our customers. The Sunway Card, to be launched this year, will be the start of such value-creation initiatives. Now we have the formidable strength to make even larger contributions to the development of the nation’s economic efforts.

But make no mistake. Reinventions are not just about size, synergy, or branding. Reinventions live or die in the hands of the individual and rightly so, because it is the individual that inherits the reinvention. You, the Sunwayians, will be the heirs to this Sunway reinvention and you have the power to make a positive difference as the next generation.

I want to take this opportunity to talk to you about two habits that will guarantee that the Sunway will grow from good to great not only in the generation to come but for generations beyond.

Do something better every day. To turn Sunway into a truly global company, it will not suffice to just have a vision, we need to constantly think about how we do just that. As Samsung’s Chairman, Lee Hun-kee, who is often attributed as the person who transformed Samsung Group into the world's largest electronics powerhouse rightly puts it, “The only thing constant in Life is Change”.   Only when we internalize this kaizen mindset is when we can turn vision into reality.

Remember that your purpose here is to serve people. For Sunway to progress, it needs to have its mind on profits but its heart, truly in people. Let me share with you what the founders of the two largest companies in the world have to say about giving. Sam Walton, Founder of Walmart, with a history of nearly five decades says : "Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish." John D Rockefeller, Founder of Exxon Mobil, with a history of almost 150 years, says, “Think of giving not only as a duty but as a privilege.” I truly believe that the Sunway Group’s success largely depends on this philosophy : that our true purpose here is to serve people better. I say to myself each day, “I aspire to inspire before I expire,” and I hope that all Sunwayans will do the same.

We are poised for greater growth, with more focus than ever based on three clear leverage points – size, synergy and branding which will improve our stakeholder value. I cannot be more enthusiastic about Sunway’s future.

As we enter a generation which defies all limits and crosses all borders : let’s gear up to to align ourselves to function in a seamless way to add value to all the lives we come in contact with. Let’s come together and ensure that the next generation Sunway will be here for the people, for the planet, and for the profits.

Tan Sri Dato' Seri Dr Jeffrey Cheah AO
Sunway Group Founder and Chairman

 

 

 

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