CASE Construction Equipment Appoints Sunway as Full-line Dealer in Malaysia

Sunway Group president Dato’ Chew Chee Kin (middle), and CNH Industrial Construction Equipment SEA business director Mr Alvin Lim (second from left) inked a digital plaque at a ceremony witnessed by Sunway Group founder and chairman Tan Sri Dr Jeffrey Cheah (right), Sunway Trading and Manufacturing CEO, Mr Wong Fook Chai (left) and CASE Construction Equipment SEA marketing and communications manager Mr Danilo Catalucci (second from right).

CASE expands its dealer network in Southeast Asia with the appointment of Sunway Enterprise in Malaysia. The new partnership will bring for the first time a full range of CASE models to the market.

CASE Construction Equipment, a brand of CNH Industrial, has appointed Sunway Enterprise (1988) Sdn Bhd (Sunway Enterprise) as its authorized full-line dealer in Malaysia.

The announcement was made yesterday at an official ceremony held at Sunway’s new premises in Subang Jaya, Kuala Lumpur, Malaysia. Key representatives from Sunway and CASE were present at the inaugural event where the new full-line offering was unveiled for the first time in Malaysia.

With the new appointment, CASE will expand from its previous offering of backhoe loaders and skid steer loaders to a full line of 39 products in the Malaysian market. It includes an extensive range of hydraulic crawler excavators as well as telescopic handlers, motor graders, vibratory compactors, wheel loaders and dozers. More than 200 participants viewed first hand, one model of each product line on display at the ceremony.

“CASE is a strong brand with a 174-year history dating back to 1842 and is present in Malaysia since the 1970s,” said Alvin Lim, CNH Industrial Construction Equipment SEA Business Director. “This partnership brings to our customers the benefits of having the outstanding sales and service support of Sunway Enterprise. They are market leader as a premium dealer of construction equipment in the country with presence in more than 10 locations throughout Peninsular and East Malaysia. With Sunway, we are now able to offer our full range of construction machinery.”

Speaking at the opening ceremony, Dato’ Chew, President of Sunway Group, said, “With the CASE franchise and its full range of products, Sunway Enterprise will be transformed into a full-fledged heavy equipment distributor in Malaysia and in the region. We also aim to expand our parts and services dealership network to support the vast number of CASE machines in the country.”

“We intend to complement the quality and performance that CASE has built into their products through our first-class after-sales service. This way we will able to maximise machine uptime and optimise owning and operating costs for our customers,” he added.

CASE Construction Equipment is part of CNH Industrial, which is one of the largest capital goods industrial companies in the world. Together with Sunway, CASE aims to further consolidate its position as the market leader for backhoe loaders and skid steer loaders with more than 5,000 units sold over the last 40 years.

Sunway Enterprise, a subsidiary of Sunway Group’s trading and manufacturing division, is an established equipment supplier to the construction, quarry, industrial, and plantation sectors, as well as the rental industry. In the construction industry, Sunway Enterprise has been the market leader in supplying concrete pumping equipment, crawler drill equipment for quarrying and mining application, as well as compressors and gen-sets to all sectors.

Established in 1981, Sunway Enterprise is headquartered in USJ, Selangor, and boasts more than 30 years of experience in the distribution of a host of heavy equipment and provision of after-sales service support throughout Malaysia. Sunway Enterprise is a wholly-owned subsidiary of Sunway Group, one of the country’s largest conglomerates in property and construction with a multitude of businesses in 50 locations worldwide.