CASE expands its dealer network in Southeast Asia with the appointment of Sunway Enterprise in Malaysia. The new partnership will bring for the first time a full range of CASE models to the market.
CASE Construction Equipment, a brand of CNH Industrial, has appointed Sunway Enterprise (1988) Sdn Bhd (Sunway Enterprise) as its authorized full-line dealer in Malaysia.
The announcement was made yesterday at an official ceremony held at Sunway’s new premises in Subang Jaya, Kuala Lumpur, Malaysia. Key representatives from Sunway and CASE were present at the inaugural event where the new full-line offering was unveiled for the first time in Malaysia.
With the new appointment, CASE will expand from its previous offering of backhoe loaders and skid steer loaders to a full line of 39 products in the Malaysian market. It includes an extensive range of hydraulic crawler excavators as well as telescopic handlers, motor graders, vibratory compactors, wheel loaders and dozers. More than 200 participants viewed first hand, one model of each product line on display at the ceremony.
“CASE is a strong brand with a 174-year history dating back to 1842 and is present in Malaysia since the 1970s,” said Alvin Lim, CNH Industrial Construction Equipment SEA Business Director. “This partnership brings to our customers the benefits of having the outstanding sales and service support of Sunway Enterprise. They are market leader as a premium dealer of construction equipment in the country with presence in more than 10 locations throughout Peninsular and East Malaysia. With Sunway, we are now able to offer our full range of construction machinery.”
Speaking at the opening ceremony, Dato’ Chew, President of Sunway Group, said, “With the CASE franchise and its full range of products, Sunway Enterprise will be transformed into a full-fledged heavy equipment distributor in Malaysia and in the region. We also aim to expand our parts and services dealership network to support the vast number of CASE machines in the country.”
“We intend to complement the quality and performance that CASE has built into their products through our first-class after-sales service. This way we will able to maximise machine uptime and optimise owning and operating costs for our customers,” he added.