Minister of Health Launches Sunfert IVF

Dato’ Sri Liow Tiong Lai officially launches international fertility centre in Sunway Medical Centre

Bandar Sunway – Sunfert IVF, an international fertility centre located within Sunway Medical Centre (SunMed), was officially launched today by Malaysia’s Minister of Health, YB Dato’ Sri Liow Tiong Lai who signed a plaque commemorating the event.

The launch was held at the Swan Convention Centre, Sunway Medical Centre and included a tour of Sunfert IVF’s facilities for guests in attendance who included Tan Sri Dato’ Seri Dr. Jeffrey Cheah, Founder & Chief Executive Officer, Sunway Group, Mr. Lee Weng Keng, Chief Executive Officer, Education & Healthcare Division, Sunway Group, Mr. Leo Tan Yit Chong, Member of the Board of Directors, Sunway Medical Centre, Dato’ Dr. Charles David, Medical Director & Consultant Orthopaedic Surgeon, Sunway Medical Centre and Datuk Razman M Hashim, Deputy Chairman, Sunway Berhad.

Located within SunMed, Sunfert IVF is one of Malaysia’s fastest growing one-stop fertility centres. Since its inception in November 2009, Sunfert IVF has helped couples from both Malaysia and abroad conceive, and has already seen many successes, with the first IVF conceived twins from Indonesia, Sydney and Disney Wijaya, born on 10 October 2010.

Equipped with the latest state-of-the-art equipment, Sunfert IVF offers a complete range of fertility services, investigation and treatments including Intrauterine Insemination (IUI), In-Vitro Fertilization (IVF), Intra Cytoplasmic Sperm Injection (ICSI), Laser Assisted Hatching, sperm and egg donation and freezing programmes as well as laparoscopic keyhole surgery.

Dr. Wong Pak Seng, Consultant Obstetrician & Gynaecologist, Sunway Medical Centre & Clinical Director of Sunfert IVF said, “Our IVF laboratory is designed and constructed according to the highest standards, and our track record speaks for itself. To date, we have achieved a pregnancy rate of 55% across all age groups.”
CEO of Sunway Medical Centre Mr Lau Beng Long added, “In addition to the full range of services offered by Sunfert IVF, patients also benefit from it being located within SunMed.

Couples who seek fertility treatments at Sunfert IVF benefit from having direct access to our team of multidisciplinary medical specialists and range of tertiary medical facilities and services.”

Equipped with an experienced team of clinicians, embryologists, counselors and fertility nurses, Sunfert IVF’s approach to customer care is focused on ensuring patients receive treatment that has been customized to their individual needs. Specialists are available through the 24-hour Sunfert IVF Careline which provides support and assurance to patients and their families even after working hours.

“We believe that the best approach to fertility care, and one that yields the best outcome, is one that is patient-centered and personalized. Choosing to pursue fertility treatments is an important decision for any couple, and at Sunfert IVF we understand what our patients are going through and want to ensure that everyone who steps through our doors receive the best care possible.” added Dr. Wong.

With Asians growing in affluence, an increasing trend has been for couples to seek medical treatments outside of their home country. Recognizing the opportunity for growth in medical tourism and in support of the Malaysian Government’s initiative to reinvigorate health travel to Malaysia, Sunfert IVF also caters to international health travelers, offering comprehensive travel and treatment packages that include concierge services, airport transfers and accommodation. Its convenient location within the resort township of Bandar Sunway further complements its offerings, with access to Sunway’s full range of facilities such as shopping centre, hotels and a theme park just a stone’s throw away.

Dato’ Sri Liow Tiong Lai said, “The Malaysian Government has recognized that the potential for us to capture a share of the growing medical tourism pie is significant. The efforts undertaken by Sunway Medical Centre and Sunfert IVF in promoting medical tourism play a significant role in attracting international health travelers to Malaysia. I believe that it is through such support from private organizations that we as a country can grow and meet our 2020 aspirations.”