Sunway's Smoke-free Initiatives

No-Smoking Initiatives

Tan Sri Dr. Jeffrey Cheah signing Smoke free environment initiative

As a strong advocate of no-smoking workplaces, Tan Sri Dr Jeffrey Cheah, Founder and Chairman of Sunway Group, has reinforced the commitment in driving Sunway-owned buildings within the 800-acre Sunway City to be 100% smoke-free by 2018, thus creating a healthy and smoke-free environment for its stakeholders.

Currently, Sunway Medical Centre, Sunway University, Monash University Malaysia, Sunway Pyramid and Sunway Resort Hotel & Spa are smoke-free (with designated smoking areas).

In 2014, Sunway developed a Sunway No-Smoking Workplace Policy to educate its employees of the benefits of a smoke-free environment.

Sunway Medical Centre and the learning institutions in the Sunway Education Group oftentimes organise no-smoking awareness campaigns and public health forums within and beyond Sunway City.

The implementation of the no-smoking initiatives will free an estimated 200,000 residents, including 30,000 students, from the harmful effects of cigarette smoke.

The efforts are being implemented in stages. Among the ongoing no-smoking initiatives include:

Sunway Hotels

Malaysia Sunway Hotels & Resorts

All 1,234 guestrooms & suites, enclosed public areas and function venues within Sunway Resort Hotel & Spa, Pyramid Tower Hotel as well as Pyramid Suites & Studios, The Villas and the long-stay resort townhouses at The Duplex, have been converted into no-smoking zones. However, designated smoking areas have been made available within selected outdoor locations at the hotel.

Sunway’s Lost World Hotel in Tambun, Ipoh, a component of the Lost World of Tambun theme park in Sunway City Ipoh, has also set a milestone by being the first hotel in Perak to be no-smoking.

Sunway Pyramid

In 2013, Malaysian Health Promotion Board (MySihat) recognised and accredited Sunway Pyramid as Malaysia’s first Health Promoting Mall (HPM).

HPM is part of MySihat’s initiative to position shopping malls as a recreational setting that promotes the well-being for its shoppers, visitors, employees, tenants and local community towards achieving a healthier and active lifestyle, through physical activities, healthy food choices and smoke-free environment.

Messages and reminders supported with medical facts in forms of visuals are displayed at key locations throughout the mall, staircases and the covered elevated Canopy Walk, connecting Sunway Pyramid, Sunway University and Monash University Malaysia within Sunway City.

Front view Sunway Pyramid mall Sphinx

Sunway Medical Centre

Sunway Private Hospital front

Sunway conducts regular public health talks at Sunway Medical Centre that also benefits many of its employees on the dangers of tobacco smoke at Sunway Medical Centre.

In 2014, Sunway Medical Centre set up a Smoking Cessation Programme supported by Quit Smoking Clinics and telephone helplines to help smokers commit in breaking the habit. A group of four pharmacists from Sunway Medical Centre also completed a smoking cessation training with the Ministry of Health.

Partnership with Ministry of Health (MOH) and Malaysian Health Promotion Board (MySihat)

Besides the progressive roll-out at Sunway-owned buildings, Sunway also plays a key role as a strategic partner with Ministry of Health (MOH) and Malaysian Health Promotion Board (MySihat). Past and present engagement activities include:

  • Supporting the annual Malaysia Blue Ribbon Campaign initiated by MySihat, a statutory body under MOH, which in line with the World Health Organization’s (WHO) objectives and goals to promote awareness on health hazards of secondhand smoke. The Blue Ribbon Campaign is an international campaign introduced by WHO.
  • Creating awareness of the dangers of secondhand smoke and enforcement of no-smoking policies.
  • Contributed to developing Malaysia’s first user guide on no-smoking workplaces.
  • Sunway was invited to present on Smoke Free Law’s to the ASEAN delegates on Smoke Free Initiatives at the Regional Workshop in 2013. The workshop organised by Southeast Asia Tobacco Control Alliance tabled out no-smoking initiatives aimed at strengthening the initiatives in the ASEAN region.

External Recognition

Blue ribbon campaign award ceremony

In November 2014, Sunway was awarded The Blue Ribbon Outstanding Achievement (Anugerah Pencapaian Cemerlang) at the Blue Ribbon Campaign 2014.

The Blue Ribbon Outstanding Achievement Award is a testament to individuals, groups, institutions, civil society partners, local governments and other stakeholders who advocate and mobilise support for no-smoking  environments.

Sunway Medical Centre, Sunway University and Monash University Malaysia, were also among the first 16 establishments to be awarded the Blue Ribbon Certificate as a recognition of their implementation of smoke-free policies.

Sunway is also the first and only corporate citizen invited by Ministry of Health Malaysia to be included as a member of the Asia Pacific Child and Family Health Alliance for Tobacco Control. As a result of Sunway’s active involvement in many initiatives to support the Ministry of Health to drive the realization of a no-smoking environment, Sunway was used as a role model on no-smoking initiatives by Ministry of Health officials during their study tour at Sunway Medical Centre and Monash University Malaysia.