This year, Sunway Group celebrated Earth Hour in a much bigger scale. Stemming from the eleven years relationship that Sunway has had with WWF-Malaysia and the success of previous Earth Hour celebrations held for four consecutive years at Sunway Pyramid Shopping Mall, Sunway Group decided to participate in a bigger way this time.
Climate change and environmental issues are no longer just the responsibility of NGOs and governments. Rightfully it is a joint responsibility by all. Sunway’s components coming together as a collective group to support Earth Hour is remarkable as together we can achieve more. Collectively, these components offer a wide platform to remind and educate the public to do their part in conserving the environment.
Sunway Lagoon, Sunway Medical Centre, Menara Sunway, Sunway Lagoon Club, Sunway Putra Hotel, and Sunway Resort Hotel & Spa switched off all non-essential lights. The lights at the Grand Arch of Sunway Resort Hotel were switched off as well as the façade lights along the hotel which stretches to Pyramid Tower Hotel. Guests of the hotel were encouraged to turn off their lights too.
Sunway Shopping Malls, which comprises of Sunway Pyramid, Sunway Giza, Sunway Putra Mall, and Sunway Carnival started awareness activities in their respective malls from 24th March which lead up to this year’s Earth Hour on 31st March. WWF-Malaysia manned pledge booths where shoppers stopped by to make their pledge for Earth Hour and to ‘pot-a-plant’ for the environment.
Sunway University hosted a Sunway Ensemble Recital to raise funds for the Jeffrey Cheah Foundation. “Lighting was minimal in the multipurpose hall where the concert took place. By observing this during the concert, we hoped to create more awareness for the internationally-celebrated Earth Hour and our support for the environment, among our students.” said Elizabeth Lee, Executive Director of Sunway Education Group.
Up north in Penang, Sunway Hotel Georgetown and Seberang Jaya followed suit and did something similar and turned off all non-essential lights in the hotel lobby and common area each day for half an hour for the past week from 8.30pm to 9.00pm creating a soft awareness for Earth Hour.
At the Lost World of Tambun in Ipoh, Earth Hour was observed during the ‘Lock & Key Event’ at the Lost World Hotel. At 8.30pm, all non-essential lights within the hotel were switched off one at a time. During this period, the participants were issued with a glow in the dark light stick wristband whilst being entertained by the house band who played unplugged. This was followed by pledges to save the Earth.