Page 14 - Berita Sunway - Issue 67

FEATURES
Sunway Velocity is the only integrated development in Cheras that has the six key components
of retail, healthcare, residential, hospitality, education and commercial

Characterised by long commutes and over 200 housing While housing options were abundant, there were no
estates, Cheras is one of Kuala Lumpur’s oldest, largest and integrated developments that offered the convenience,
most populous residential areas. walkability, and security for senior citizens, or nearby private
Home to more than 800,000 people, Cheras’ close healthcare options.
proximity to the city centre and its strong projected
population growth of 24.8% were among Sunway Property’s
key considerations when planning for the Sunway Velocity TRANSFORMING THE CHERAS LANDSCAPE
integrated township in 2006.
“Urbanisation had brought along its own host of Based on the success of Sunway City Kuala Lumpur,
challenges to Cheras. The previously quiet, safe life in where 800 acres of barren land of disused and abandoned
the suburbs had been replaced by traffic-clogged roads, mining pools was transformed into the country’s first smart,
increasing crime, and lifestyles that were less satisfying sustainable integrated township, Sunway Property began
due to long commutes. The small-town feel with friendly modelling a masterplan for Sunway Velocity to bring about a
neighbours had been replaced by endless subdivisions of rejuvenated Cheras.
housing estates,” according to a statement from Sunway Similar to Sunway City Kuala Lumpur, developing
Property. Sunway Velocity involved transforming a brownfield land —
Representatives from Sunway Property pointed out a 23-acre triangular plot of land nestled between Jalan Peel,
that Cheras home owners from the 1960s and 1970s have Jalan Cheras and Jalan Shelly that was an underutilised site
built their families and households over the decades, with for industrial lots, car workshops and squatter homes.
the older generation living alongside their children and With an estimated gross development value of RM4.5
grandchildren in the neighbourhood. bil, Sunway Velocity is the only integrated development in
BERITA SUNWAY | JAN—MAR 2020
Cheras that has the six key components of retail, healthcare,
residential, hospitality, education and commercial.

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Sunway Velocity, Cheras