Sunway Launches “Ke Sana Ke Sini Ke Sunway LAGI!” on the Back of Overwhelming Sales
First campaign sold 18,000 room nights in two weeks, up 80% from its initial target
The first Ke Sana Ke Sini Ke Sunway campaign by Sunway returns as Ke Sana Ke Sini Ke Sunway LAGI! due to overwhelming response.
The first campaign that ran from July 6 to 20 this year saw sales exceeding 18,000 room night stays at Sunway City Kuala Lumpur – up 80% from its initial target.
“As a result of the first Ke Sana Ke Sini Ke Sunway campaign, Sunway estimates over RM20 million was spent across its hotels, theme parks and malls,” said Sunway Malls and Theme Parks Chief Executive Officer HC Chan.
“There will be a significant multiplier effect. Apart from the direct contribution of more than RM5 million from reservations seen in the first package deals, a sizeable indirect RM15.5 million followed from other discretionary spending across the three said businesses,” he added.
With such high demand, the good times continue at Sunway City Kuala Lumpur with visitors enjoying value-for-money Ke Sana Ke Sini Ke Sunway LAGI! package deal from RM499. The campaign begins from August 1 to 21 with travel period from August 1 to October 31.
The package comes with a three-day/two-night stay at Sunway Pyramid Hotel or Sunway Lagoon Hotel for two adults and two children; tickets for Sunway Lagoon (two adults and two children) and vouchers worth RM50 to be used at Sunway Pyramid Mall. Visitors are reminded that effective Aug 1, Sunway Lagoon will be closed every Tuesday. The package will be available on www.sunway.city/kesanakesini
“From our analysis, the success of the campaign has been largely attributed to the Sunway City Kuala Lumpur’s synergistic integrated development which enables an all-in-one tourism destination but with the same safety protocols applied throughout all premises. This is an important safety assurance for peace of mind,” said Chan.
“The visionary work of Sunway’s founder and chairman, Tan Sri Dr Jeffrey Cheah, in creating this seamless, connected, safe and sustainable township enables Sunway City Kuala Lumpur to continue spearheading the much needed revival of the Malaysian tourism sector,” added Chan.
First Ke Sana Ke Sini Ke Sunway campaign sold 18,000 room nights in two weeks
Changes in domestic tourism patterns – with attractions in the family segment becoming the top choice among Malaysians during the recovery movement control order (RMCO) period – drove Sunway’s domestic tourism campaign with sales surpassing its initial target of 10,000 room night stays.
The results are in line with Tourism Malaysia’s survey held earlier that highlighted 50.9% of respondents believing travelling within the country is safer after the movement control order (MCO).
The first Ke Sana Ke Sini Ke Sunway domestic tourism package was at RM499 – approximately 70% off the normal price at RM1,599. The package included a two-night stay at Sunway Pyramid Hotel for two adults and two children; tickets for Sunway Lagoon for two adults and two children, as well as welcome treats and “Family Fun Activity” vouchers from Sunway Pyramid Mall. The domestic tourism package at Sunway City Kuala Lumpur was part of Sunway’s tourism offerings to kick-start the tourism sector, providing it with some relief after a prolonged period of inactivity due to the MCO. For this year, the local tourism sector’s losses are estimated at RM45 billion after the country’s borders’ closure.
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