Sunway City Kuala Lumpur,30 August 2026
Sunway Group launched its #SunwayforGood Food Programme at Rumah Sahabat in Hulu Langat, bringing together its efforts to support communities in need with an initiative that helps people undergoing drug rehabilitation build skills, earn an income and prepare to reintegrate into society.
The National Day celebration was graced by Raja Muda of Selangor Tengku Amir Shah Ibni Sultan Sharafuddin Idris Shah Alhaj, royal patron of Selangor Youth Community (SAY), who joined Sunway leaders, volunteers and NGO partners for a rewang, or communal food preparation session, and a tour of Rumah Sahabat.
More than 500 guests attended the celebration, including more than 300 children and caretakers from 10 welfare homes across Selangor. Burgers prepared by Burger Rumah Sahabat, a food business created by the residents and established with SAY’s support, were served alongside National Day activities.
Since 2024, selected Rumah Sahabat residents have participated in Selangor Youth Community’s (SAY) nine-week TEAM Programme Malaysia, which develops life, employability and entrepreneurship skills.
Building on this training, SAY created Burger Rumah Sahabat to give residents an opportunity to put their skills into practice through a real business, gaining experience in areas including food preparation, customer service, teamwork, marketing and financial management.
Sunway is purchasing more than 5,000 burgers from Burger Rumah Sahabat for distribution through the #SunwayforGood Food Programme. The order provides participating residents with income, market access and hands-on experience fulfilling a commercial order at scale, while enabling them to contribute to other communities in need.
Sunway Group Chief Brand Strategy Officer Nik Tasha Nik Kamaruddin said: “A stronger Malaysia is built when people from different backgrounds come together and look out for one another. At Sunway, we believe lasting impact comes from equipping people with the skills and opportunities to build better lives for themselves. Guided by our belief in doing well by doing good, we hope to support Burger Rumah Sahabat and its residents’ journey toward rebuilding their lives and returning to society with confidence.”
Selangor Youth Community Chief Executive Officer Aiman Syafiq Nazri said: “Training is most meaningful when participants have opportunities to put what they learn into practice. A commercial order of this scale gives the residents real experience in planning, producing and delivering to the standards expected of a business, while developing the confidence, discipline and independence that will support their reintegration into society.”
The #SunwayforGood Food Programme is part of Sunway’s Sejahtera Bersama campaign for National Day and Malaysia Day, which celebrates Malaysians uplifting one another and the shared responsibility to build a more inclusive and prosperous nation.
The monthlong food programme comprises five initiatives expected to benefit more than 13,000 people nationwide before culminating in a Malaysia Day celebration on 16 September. These include the distribution of dry groceries to households in need and the Sunway Meal Pack-a-Thon, which brings volunteers together to assemble and distribute meal packs nationwide.
The programme is carried out with Sunway’s partners, including Selangor Youth Community, Yayasan Kebajikan Negara, Malaysian Red Crescent Society, Kechara Soup Kitchen and Rise Against Hunger Malaysia.
