Sunway Partners Shaw Brothers to Reach Global Audience Ahead of Visit Malaysia Year 2020
Sunway City Kuala Lumpur collaborates with Shaw Brothers Pictures International Limited as Malaysia’s official destination partner for “The Impossible 3” ahead of the city’s promotional plan towards Visit Malaysia Year 2020.
The drama series which will first appear on Youku features award-winning cast such as superstars Julian Cheung, Bosco Wong, Chrissie Chau, Moses Chan, Vincent Wong, Michael Wong, Samantha Ko, James Ng, Mark Ma and Jovane Phang. The series will reach out to more than 500 million monthly active users on Youku worldwide.
“As a major tourism player in Malaysia, Sunway City Kuala Lumpur plans to reach out to the wider audience, especially Hong Kong, China and the global audience at large. With the ingenuity of the Shaw Brothers Pictures, we hope to connect the adventures that the city holds to the wide audience base that the show will garner,” said Sunway Group Brand Marketing and Communications Senior General Manager, Jane Poh.
The 800-acre Sunway City Kuala Lumpur integrates hospitality, retail, and leisure components, and functions as one of the premier tourism locations in Malaysia. The City also boasts a 77,000 sq ft convention space, as well as education and healthcare components, making it an attractive business, education, and healthcare tourism destination besides being an ideal destination for leisure activities.
Sunway City Kuala Lumpur is an ideal location for the shoot as it combines exotic appeal and adventure. It is a very unique city that has varied locations – from Sunway Pyramid’s sphinx-like structure to Sunway Lagoon’s towering volcanoes with more than 90 attractions, lush greens and skyscrapers.
‘The Impossible 3’ is about how three ordinary people complete impossible missions. Three strangers – Julian Cheung as an online fiction writer, Bosco Wong as a stuntman and Chrissie Chau as a tour guide – lived mundane lives. When they encountered an emergency, all three of them decided to offer a helping hand. As a result, they got involved in a series of mysterious cases and are being chased by both the police and the gangs.
The action-comedy will start airing on Youku second half of year 2020.
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