Sunway Malls Launches 7-in-1 e-Shopping with Sunway eMall!

  • A mid-shot of Sunway Malls & Theme Parks chief executive officer HC Chan, dressed smartly in proper suit and polka dot blue tie, standing at an angle in front of a clear white backdrop
  • With an estimated 14% growth per year in its e-commerce market over the next five years, all eyes are now fixated on Southeast Asia as the region leading digital transformation in Asia Pacific.
  • Sunway eMall marks Sunway Malls’ eighth installation, integrating the combined physical retail space spanning 4.5 million sq. ft. of all seven Sunway physical malls into a one-stop online retail hub – an opportune venture generating new markets and possibilities abound!

The unprecedented e-commerce growth following the onslaught of the COVID-19 pandemic in 2020 has led to a spike in demand for e-commerce.

A recent analysis from Facebook and Bain & Company reports that an estimated 70 million people, equivalent to the population of the United Kingdom, have transited to online shopping in six Southeast Asian countries including Malaysia, with the region’s online shoppers forecasted to reach 380 million by 2026.

Six salient points highlighted by Facebook and Bain & Company in their 2021 analysis.


Addressing contemporary demand for innovative solutions, Sunway Malls presents its inaugural e-commerce platform –Sunway eMall!

A collage of all seven existing Sunway malls – Sunway Pyramid, Sunway Velocity, Sunway Carnival, Sunway Putra, Sunway Big Box, Sunway Giza and Sunway Citrine Hub and Sunway eMall logo

Launched on 27 October 2021, Sunway eMall represents an amalgamation of all seven Sunway physical malls into one compact and comprehensive digital platform, harnessing streamlined expertise and quality customer care to facilitate a seamless transition between online to offline (O2O). Sunway Malls & Theme Parks chief executive officer HC Chan shares that Sunway eMall was a timely initiative following the surge of digital commerce in Southeast Asia from 5% in 2020 to 9% in 2021.

A mid-wide shot of Sunway Malls & Theme Parks chief executive officer HC Chan in a signature red Sunway tee and horn-rimmed glasses, speaking indoors behind a Sunway Pyramid podium

“Sunway eMall is our answer to the evolving demands of consumers who may have grown accustomed to shop digitally. With just a few taps on their smartphones, we hope that this e-commerce venture will offer them a complete shopping experience from all of our malls, anytime, anywhere,” says HC Chan.

Not only that, the completion of our malls’ physical-digital presence further expounds Sunway’s group-wide strategic digitalisation effort in tandem with our strong advocacy for exemplary environmental, social, and corporate governance (ESG) practices, on top of our commitment to advance the United Nations Sustainable Development Goals (UN-SDGs).

More Than Meets the Eye

Note that Sunway eMall is not your run-of-the-mill online marketplace! Its notable features include:

A mid-wide shot of a family of four seating on a couch, eyes fixated on an open tablet held by both sons.

  • Consolidated delivery

Wish to make multiple purchases from your favourite Sunway mall(s) without the fuss of anticipating multiple packages? Regardless of whether it is impulse shopping or perhaps you’re simply a non-believer of shopping lists, now you can! Cost efficiency aside, you can now have your separate orders from the same mall packed together, minimising the risk of losing your parcels in transit.

  • Shopper assurance

You may shop with ease as the brands onboard are trusted merchants with brick-and-mortar outlets in our malls.

  • Choice of delivery or in-store pickup

Shop comfortably at home and skip the checkout line by opting to collect your order at a later time and date – ideal for those constantly on-the-go! Sunway eMall accommodates every need and lifestyle choices.

A mid wide shot of two female brunettes sitting side by side, facing an open laptop on a table, in front of window panes, surrounded by bright daylight.

  • Sunway Pals integration

Following the integration of Sunway Malls’ database, existing customers may log in to Sunway eMall with their existing credentials. On the same note, all Sunway Pals members are able to access their latest Pals points via their Sunway eMall account. Meanwhile, new users of Sunway eMall will be automatically registered as Sunway Pals members to enjoy exclusive points collection and redemptions.

Unlike other e-commerce avenues, Sunway eMall leverage on Sunway Pals’ loyalty programme and database, enabling widespread access to its members across all our business units and opening doors to Pals’ ongoing campaigns, features and perks.

Sustainably Operated, Consciously Administrated

Staying true to our commitment towards sustainability, Sunway eMall promotes conscious use of resources.

Wherever possible, orders made on the platform will be combined under one single delivery transaction which eliminates the need for individually-wrapped parcels – an implementation aimed to reduce freight carbon footprint.

A wide high angle shot of nine recycle bins separating waste materials in an organised manner, with three persons dressed in blue, red and yellow tops respectively, rummaging through the bins by the side.

A reusable waste bin is similarly introduced to repurpose wrapping materials such as bubble wraps, air packs and paper cushions used to properly secure goods for delivery. This serves as Sunway Malls’ sincere effort to minimise environmental impact without compromising on quality or customer satisfaction.

Heeding the Call for Digital Transformation

Completing Sunway’s physical-digital mall presence, Sunway eMall’s O2O-based commerce offers a complete shopping experience on both domains while generating product and service awareness online, thus allowing potential customers to conduct thorough research before visiting their local physical stores to make purchases.

Considering its immense potential, Sunway eMall is projected to expand Sunway Malls’ footprint to a larger market beyond its physical malls’ catchment areas.

“This venture into digital commerce certainly opens up new markets and endless possibilities for Sunway Malls as we are no longer time and geographically bound,” reiterated Chan.

A close-up of a left hand holding up a smartphone displaying Sunway eMall homepage.

Sunway Malls is on track to become Malaysia’s largest shopping-mall owner and operator with five more assets in the pipeline, and targets to increase its combined net lettable area (NLA) to 10.2 million square feet in the near future.



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