Business Innovation

Sunway iLabs Concludes its Third Cohort of the Super Accelerator Programme

  • A group photo of Sunway iLabs’ virtual Demo Day 2021 conducted via Microsoft Teams, following the end of their third Super Accelerator programme, featuring iLabs core team as well as participants representing the Top 5 startups, namely, RentGuard, Loop Foods, Singular, Wise Crafters and Trabble.

    Sunway iLabs recently concluded its third Super Accelerator Programme with its iconic Demo Day.

Business Innovation
  • The five start-ups were part of an intensive months-long programme that allowed them to venture out of their comfort zones and grow towards becoming the enterprise they want to be.
  • Sunway iLabs has provided start-ups with the opportunity to think outside the box and reach their fullest potential through this programme with the help of their strong ecosystem of partners in the last few years.

The year 2021 has been nothing short of extraordinary, and for five start-ups it has been a year of turning point and change. Loop Foods, RentGuard, Singular, Trabble and Wise Crafters were the cream of the crop and the top five start-ups left standing at the recently concluded Sunway iLabs Super Accelerator Programme which began earlier this year.

A medium full shot of RentGuard’s team of five comprising four males and one female – all wearing their signature blue tee shirt, seated in front of a wide window with bright daylight pouring in, led by co-founder and CEO Jeff Tan.

RentGuard is currently building a property management system with one of our Sunway business divisions.

Now in its third iteration, the Sunway iLabs Super Accelerator Programme was launched in April as Sunway sought for start-ups that delivered innovative solutions focusing on the six key verticals in Sunway, namely Smart Cities, Agrifood Tech, Edutech, Digital Health, eCommerce and Fintech. This programme is in line with Sunway’s vision to position Sunway City Kuala Lumpur (SCKL) as a living laboratory in order to generate real-world solutions for the betterment of humankind and the environment.

A full portrait shot of SpargoEats’ team of four comprising four males – all wearing their signature black tee shirt, seated on the floor beneath Sunway iLabs LED sign board, led by co-founder and CEO Nicholas Ou.

The SpargoEats Team, a brand under LoopFoods has managed to establish a presence in Sunway XFarms.

In the past four months, these five start-ups were provided with mentorship by industry experts, attended sharing sessions by prominent founders and investors, pitched to various investors and worked with key management within Sunway’s thriving ecosystem to learn the ropes and prepare for what lies ahead.

A medium full shot of Singular co-founder and CEO Terrence Hooi mid-presentation in front of a set of ceiling-to-floor windows.

Singular emerged as winner of Wild Digital’s Startup World Cup Southeast Asia Regional and will represent SEA to compete with the rest of the world.

“The progress that the start-ups have made throughout the 3-month accelerator has been very impressive. We will continue to work with them after the programme to foster more strategic corporate-start-up collaborations and innovations across Sunway iLabs’ six focus verticals. We are also grateful to our partners, perk partners and our network of investors and entrepreneurs for assisting our start-ups along this accelerator, from offering in kind benefits to knowledge sharing sessions,” stated head of Sunway iLabs Ventures, Dr. Melissa Foo

The journey to the top

Getting to the very end of the programme was no easy feat – the five start-ups were part of a pool of more than 120 applicants from various countries, of which 23 were selected to move on to the pre-accelerator phase for one month with a decider pitch at the end. From there, the five continued onto the three-month Super Accelerator Programme and gained greater insight and depth into how to innovate and improve as they went along.

A full shot of Wise Crafters’ large team comprising all females – all wearing their signature black tee shirt, posing around a white spiral staircase amidst an open, clean white space, led by founders Genie Hor and Samantha Tan.

Wise Crafters ran a total of three pilot projects across different Sunway BUs, raking in more than RM60,000 in sales.

Collectively, the five start-ups managed to raise a total of approximately RM5 million on the back of the investment from the Sunway iLabs Super Accelerator Programme, ran five projects with different Sunway business divisions with a further three in the planning phase – each start-up achieving various goals that they set out to complete.

A medium full shot of Trabble’s team of many in a warm-toned conference room – all standing behind founders Low Jian Liang and Rys Bilinski, all eyes fixated on an open laptop facing them.

Trabble was selected for the K-Startup Grand Challenge 2021 to expand into Korea.

Presenting our top five start-ups’ achievements thus far:

Loop Foods

  • Raised a total of RM1 million in pre-seed funding
  • Collaborated with Sunway XFarms to distribute vegetables via Loop Food Points
  • Established a presence in Sunway FutureX


  • Obtained Cradle Ignite II Grant of RM500,000
  • In the process of building a property management system with one of Sunway’s business divisions
  • Raising an additional amount of RM500,000 to close their seed round of RM1 million


  • Closed their pre-series A round with strategic partners to gear up for upcoming series A
  • Selected for the K-Startup Grand Challenge 2021 to expand into Korea
  • Third place in China Smart City Data Open Innovation Application Competition
  • Looking to raise US$5 million Series A in Q2 2022


  • Winner of Wild Digital’s Startup World Cup Southeast Asia Regional and will represent SEA to compete with the rest of the world
  • Ran a business case challenge with Sunway University students to promote financial literacy and obtain feedback from the younger generation on their app
  • Raised USD$200,000 and is raising the remaining USD$1 million as part of their seed round

Wise Crafters

  • Ran a total of three pilot projects across different Sunway business divisions which saw more than RM60,000 in sales
  • Obtained multiple sponsorship and grants from various banks and the government worth over RM170,000
  • Raising an additional RM550,000 to close their seed round

Moving forward

To conclude the programme, all five start-ups pitched to prominent investors across the region on the iconic Demo Day, where they put into practice all that they had learnt in the programme. On top of the RM250,000 of investments made at the start of the accelerator, Sunway iLabs will be making another RM150,000 to furnish these start-ups the continued boost that they need to keep the momentum going.

A full shot of Super Accelerator 2021 committee members, featuring (L-R) Head of iLabs Foundry Karen Lau, Sun SEA Capital and Kejora Ventures venture partner Raymond Hor, Sunway Group chief innovation officer and Sunway iLabs director Matt van Leeuwen, Head of Sunway XFarms Eleanor Choong, Gobi Partners chairman and founder Thomas G. Tsao, and Gobi Partners Malaysia managing director Jamaludin Bujang.

The Sunway iLabs Accelerator Programme was launched in line with Sunway’s vision to position Sunway City Kuala Lumpur (SCKL) as a living laboratory.

“Operating in the new normal comes with a new set of challenges. Despite that, the start-ups have pushed through, leveraging the Sunway ecosystem as a testbed to run pilot projects of real commercial value. Our unique investment approach of selecting start-ups and providing two tranches will allow for increased investor confidence and more room for the start-ups to focus on growth, rather than having to raise funds shortly after they graduate from the accelerator programme,” said Matt van Leeuwen, chief innovation officer of Sunway Group and director of Sunway iLabs.


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