Sunway City Berhad (SunCity) has garnered recognition for its excellent brand performance with the inaugural Putra Brand Awards 2010. The awards are based on an extensive research covering a total of 6,000 consumers from all over Malaysia who were tasked to select the award winners.
Organized in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise to not only recognize public-listed companies but also local brands and SMEs that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference.
Ngeow Voon Yean, Managing Director, Property Investment, Sunway City Berhad, said, “We are glad that our continuous commitment to excellence and our consistent leadership in property and integrated resort townships development is being recognized by consumers.”
“We would like to dedicate this award to our consumers who have supported our uncompromising standards on quality and creative innovations, recognizing us as the driving force behind all developments. We remain single-mindedly focused on one pursuit – to be the leading property developer both in our home nation and internationally.”
“Now, more than ever, consumers share ownership of brands. SunCity respects the emotional and intellectual connection between people and brands and will continue to do so to retain its positioning as a strong consumer brand. We will continue to stand by our brand promise and channel our passion into every product carrying our brand name and thereby, encourage brand evangelists.”
He further added that the brand has always been consumer-centric in the way SunCity conduct its businesses. The brand’s business growth strategy has been developed by inviting consumer participation and learning their expectations, leading to user-generated quality innovations. This is evident in the recent expansion of its Property Investment components; Sunway Pyramid’s new wing and the introduction of an eco-luxury spa resort, The Banjaran Hotsprings Retreat in Tambun, Perak.
“Over the years, we have made it a point to listen to our customers and respond to their needs. We pride ourselves in having many repeat customers as well as new ones who are delighted with our quality of service. The SunCity brand is very much about being a brand for consumers as much as it is for its business partners, stakeholders and itself,” he said.
“As we expand internationally, we take this learning and apply it to develop our brands overseas. We take into account consumer sentiments in each country that we invest in, and this has been a determinate for our success with each of our developments.” SunCity has grown its brand presence in Cambodia, Vietnam, India, China and Australia.
SunCity’s multi-billion township of Bandar Sunway, situated in the Klang Valley, the fastest growth corridor in Malaysia is the hallmark of the delivery of an outstanding brand experience to target consumers. Transformed from 800 acres of wasteland, the pristine, well-landscaped resort township expresses the unique “Resort Living within the City” concept. The township, comprising over 7,000 residential, commercial and light industrial units, was envisaged as a place in which to live, work, study, play, shop and be entertained.
The Sunway brand has received numerous awards, both national and international in recognition of brand performance. Amongst others, it has been listed as one of the top 30 brands in Malaysia’s Most Valuable Brands (for three consecutive years), one of the Top Property Developer in The Edge’s Top Property Developer Award (for five consecutive years), awarded (IAAPA) Asia’s Best Attraction 2009 (3 years in a row) in the Medium Attraction Category, received the Brand Laureate Award 2008-09 for the second consecutive year, under the Conglomerate and was honoured as a Asia Pacific Super Excellence Brand Elite at the 4th Asia Pacific Super Excellence Brand.